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Enterprise Customer Dashboard

2015  |  Designer

This was a proof of concept I was asked to create for our large enterprise customers. It helps them track purchases, manage orders, and submit new sales inquiries without needing to reach out to our sales team.

Sale Associates can also leverage the platform by tracking customer data to identify new opportunities such as refresh cycles.

Business Objective

Create a new Enterprise Dashboard that helps our customers place orders and communicate with sales more easily and quickly.

Design Objective

Provide mockups and wireframes to help communicate customer use cases to our Executive Team. Help propose a new solution in eComm Sales Tracking.


In a conversation I had with my VP about Lenovo's customer experience, we talked about the key pain points our customers have with their ordering experience.

One core area was actually placing the order and the other was tracking it. There is very little transparency in today's process since everything is handled through a sales representative. By understanding this feedback, I was asked to propose a few ideas on how we can improve this part of our customer experience and present my ideas to the head of our sales and ecomm division.



Since most of these concepts were just preliminary ideas, I wanted to convey that they were still working concepts. I had not done a lot of preliminary research and I didn't have time to explore various interaction methods due to the short turnaround. I was asked to make a quick pitch and go from there.

Because of this, I purposefully made the lines "sketchy" in all my wireframes and mockups. This also helped to avoid people sharing my ideas to customers and them thinking the solution actually exists. This is a tactic I had to do on a few key projects where my concepts were immediately shown to strategic partners who used my ideas to make their own product improvements.


I designed a new concept that would provide a platform for our large enterprise customers to view, track, order, and talk with Lenovo representatives.


This platform would only be available to our larger customers so we can plan resources accordingly. This would provide transparency on products, orders, shipment, and estimated deliveries. It would also provide a channel for customers to reorder or order new products.


The demos and presentations were well received by all the executives and I was immediately put in touch with teams to help build a product around this. Once I discussed the initial ideas with the teams, they transformed one of their current solutions to incorporate most of my ideas.

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