Crease

Business Pitch @ McCombs School of Business

2016 |  Team Lead + Designer

Crease was a business idea for a pitch competition at the McCombs School of Business at UT Austin.

I designed the app which included the user experience, user interface, and product brand. I also designed the final pitch video and presentation.

Business Objective

Propose a new company that fulfills a market need and design a pitch deck and presentation.

Design Objective

Decide the company's objectives and vision and create a startup pitch deck that communicates the market value and idea.

THE BUSINESS PITCH

In my MBA Innovation and Entrepreneurship class, we had to create a new company. Working as a team, we launched Crease, a laundry service company that delivers first-class experience and clean clothes.

Let's face it - we all have busy lives and sometimes there's not enough time to do basic chores like washing your clothes. And if your clothes have to be dry-cleaned, that's even more time out of your schedule to drop them off and pick them up when they're ready.

Crease is your answer.

Pitched as a subscription plan, you pay one monthly fee to have unlimited clothes picked up, washed, and delivered to you all done through the app.

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I first had to understand what kind of company we wanted to be and how it would be perceived by our users. I wanted a contemporary feel with an approachable design that personalized and humanized the overall customer experience.

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We brainstormed ideas on what we wanted to accomplish and how we would differentiate ourselves from other competitors. After we hashed out a general direction, I translated the notes into user taskflows.

The goal was simplicity and ease of use.

 

I generated a workflow map to understand and design the experience focusing on minimizing the number of steps and reducing potential errors.

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WIREFRAMES

I wireframed the task flows and tested them across a few users to ensure we had all the right steps. We referenced competitor products like Task Rabbit, Uber, and Lyft to see what elements were important in the experience.

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WORKFLOW ITERATION

Mapping the workflows across a simple site map allowed me to quickly understand where and when users may get confused. We tried to minimize the complexity in these steps as much as possible.

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THE EXPERIENCE

Once you've downloaded the app, choose which task you need help with and select it on the main screen. Choose the pick-up and drop-off times as well as locations and you're ready to be matched with a task runner. On the task runner screen, you'll be able to read reviews, ratings, and detailed bios so you know exactly who is performing the task.

Once you confirm the task runner, the task is automatically scheduled and you're off and running. You can also schedule reoccuring activities if the task is something you need performed often. For instance, if you regularly dry-clean your clothes, you can schedule the task for the same day each week and adjust at any time.

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Make it simple. Make it easy to do. And make it worth it.

The market is seeing a surge in subscription services and platforms as a service because it allows people to be more flexible with their schedules. By helping people with simple tasks, we're allowing them to spend their time more efficiently.

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It's time to get your life back.​

Welcome to Crease

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NEXT STEPS

We ended up getting top recognition for our idea and business pitch.

After a period of beta testing, I mocked up a couple of new designs for Release 2 refresh that addresses many of the concerns from user testing. With more time, this would be a cool project to turn into a formal case study.

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