Rebranding a 35-Year-Old
2014 | Owner + Designer
Arrow Reprographics is a print and design company that has operated for more than 35 years without a unique brand identity.
When I took over the business, I designed a brand that reflected the company's traditional values with a more contemporary feel.
Create a new brand that is both recognizable and reflects the values of the company.
Rebrand the company to reflect the new design service while offering a modern look and feel.
OLD MEETS NEW
In 2014, I took over my father's 35-year-old printing company after his sudden passing. To preserve his legacy, we wanted to revitalize his brand and celebrate the very things he loved about his work.
When I was creating the logo, I wanted it to live without the wordmark and have it be immediately recognizable. I used a combination of arrows, transparencies, and an extensive color palette to bring home the print and design theme. If you've ever dealt with traditional printing presses, then you know what it's like having ink literally everywhere.
Our new brand helped us transition from my father's traditional past into a more modern and contemporary future. The new branding also celebrated the design side of the company which we formally added as a new client service.