Arrow Reprogaphics
Rebranding a 35-Year-Old
Print Shop
2014 | Owner + Designer
Arrow Reprographics is a print and design company that has operated for more than 35 years without a unique brand identity.
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When I took over the business, I designed a brand that reflected the company's traditional values with a more contemporary feel.
Business Objective
Create a new brand that is both recognizable and reflects the values of the company.
Design Objective
Rebrand the company to reflect the new design service while offering a modern look and feel.
OLD MEETS NEW
In 2014, I took over my father's 35-year-old printing company after his sudden passing. To preserve his legacy, we wanted to revitalize his brand and celebrate the very things he loved about his work.
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When creating the logo, I wanted it to live without the wordmark and have it be immediately recognizable. I used a combination of arrows, transparencies, and an extensive color palette to blend the print and design theme.
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Our new brand helped us transition from my father's traditional past into a more modern and contemporary future. The new brand also celebrated the design side of the company which we formally added as a new client service.
